The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

把尖端产品带到更大市场的圣经现在修订和更新了对高科技营销现实的新见解
在穿越鸿沟时，杰弗里A。Moore指出，在从创新者开始并向早期采用者、早期多数、晚期多数和落后者过渡的技术采用生命周期中，早期采用者和早期多数之间存在着巨大的鸿沟。虽然早期的采用者愿意牺牲成为第一的优势，但早期的大多数人会等到他们知道这项技术确实能提高生产率。创新者和营销者面临的挑战是缩小这一鸿沟，并最终加速各个领域的采用。
这第三版带来了摩尔的经典作品与几十个新的成功和失败的例子，在数字世界营销的新战略，摩尔的最新见解和发现的最新日期。他还包括两个新的附录，第一个是将跨越鸿沟的想法与随后发表在《龙卷风内部》（Inside the Tornado）中的工作联系起来，第二个是介绍他最近在高科技消费市场技术采用模型方面的开创性工作。