Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labor.
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

真正的市场营销不是为了获得点击和推特；这是关于联系，同理心，和改变。
在过去的四分之一个世纪里，塞思·戈丁通过他的博客、在线课程、讲座和畅销书，教导和激励了来自各行各业的数百万企业家、营销人员、领导者和粉丝。他是无数创意和短语的发明者，这些创意和短语进入了主流商业语言，从许可营销到紫牛，从部落到Dip。
现在，第一次，戈丁提供了一个可访问的，永恒的包他的营销智慧的核心。他的方法的核心是一个伟大的想法：伟大的营销者不会利用消费者来解决他们公司的问题；他们利用市场营销来解决别人的问题。他们不只是制造噪音；他们让世界变得更美好。真正强大的营销是建立在移情、慷慨和情感劳动的基础上的。
这本书教你如何确定你的最小可行的观众；利用正确的信号和标志来定位您的产品；与目标市场建立信任和许可；向你的听众讲述你的地位、从属关系和支配地位；发现创造和释放紧张的机会；给人们实现目标的工具。
是时候让营销人员停止撒谎、滥发垃圾邮件和对自己的工作感到内疚了。是时候停止混淆社交媒体指标和真实联系了。是时候停止把钱浪费在偷来的注意力上了，而这些注意力从长远来看是不会有回报的。这是营销提供了一个更好的方法，将仍然适用于几十年来，无论如何营销策略继续发展。