The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world

A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:
● Target and delight your customers with unprecedented accuracy and success
● Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal
● Capture, organize, and analyze data from every source and activate it across every channel
● Create a data-powered marketing strategy that can be customized for any audience
● Serve individual consumers with highly personalized interactions
● Deliver better customer service for the best customer experience
● Improve your products and optimize your operating systems
● Use AI and IoT to predict the future direction of markets

You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.

Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.

数据管理平台背后的团队为数据驱动营销提供了不可或缺的指南，该平台帮助fuel Salesforce成为全球第一大客户关系管理（CRM）公司
营销实践的结构性转变正在进行。数字技术、社交媒体和电子商务已经从根本上改变了消费者获取信息、订购产品和购买服务的方式。使用最新的技术——云、移动、社交、物联网（IoT）和人工智能（AI）——我们比以往任何时候都拥有更多关于消费者及其需求、需求和亲和力的数据。数据驱动将向您展示如何：
● 以前所未有的准确性和成功为目标，取悦您的客户
● 让客户更接近你的品牌，激励他们参与、购买并保持忠诚
● 从每个来源捕获、组织和分析数据，并跨每个通道激活数据
● 创建一个数据驱动的营销策略，可以为任何受众定制
● 以高度个性化的交互方式为个人消费者提供服务
● 提供更好的客户服务以获得最佳客户体验
● 改进产品和优化操作系统
● 利用人工智能和物联网预测未来市场走向
您将发现构建成功的数据策略的三个原则以及数据驱动的五个动力来源。你将看到顶级公司是如何将这些数据驱动的策略付诸实施的：潘多拉如何利用二手和二手数据来更多地了解听众；乔治亚太平洋如何在数据领域从稀缺走向丰富；以及邓肯品牌如何利用CRM数据作为客户参与的力量倍增器。如果你想知道未来会发生什么，你会收到七个预测，以便更好地为未来做好准备。
当然是一个经典，数据驱动是一个实用的路线图，现代营销景观和一个成功的工具包，面对变化已经在进行中，仍然是未来。