Inside the Minds: The Art of Advertising is the most authoritative book ever written on the essentials behind building successful brands and implementing creative communications solutions. This title features the founders, presidents and CEOs from some of the country's leading advertising agencies, who have each contributed chapters akin to objective, experience-related white papers or essays on the core issues surrounding success in such a competitive market. In an over-arching as well as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing any agency now, and what will hold true into the future. From effective branding strategies to industry trends and challenges, this title pulls readers through all facets of advertising, from beginning to end. The different niches represented and the various perspectives presented enable readers to really get inside the great minds of advertising and glean practical advice, as the experts go back to basics in a must-read for anyone interested in this dynamic, unique industry.

《心灵深处：广告艺术》是有史以来最权威的一本关于建立成功品牌和实施创意传播解决方案的书。这一标题的特点是创始人，总裁和首席执行官从一些国家的主要广告机构，谁都贡献了类似于客观的章节，经验相关的白皮书或论文，围绕在这样一个竞争激烈的市场成功的核心问题。在对基本原理的全面和深入的介绍中，作者阐明了潜规则和任何机构现在面临的重要问题，以及在未来什么是正确的。从有效的品牌战略到行业趋势和挑战，本书从头到尾将读者从广告的各个方面吸引过来。不同的生态位代表和不同的观点提出，使读者能够真正进入广告的伟大思想和收集实用的建议，因为专家们回到了一个对这个充满活力的，独特的行业感兴趣的人必读的基础知识。