Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.
When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.
In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel:
connected to them, their brand, and their business,
inspired to buy from them specifically,
confident in their buying decisions, and
appreciated for their business.

 Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team,Winning Her Businessoffers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.

《女性因素》的首席执行官布里奇特•布伦南（Bridget Brennan）向读者展示了如何通过创造吸引最强大的消费者（女性）的客户体验来赢得销售和扩大市场份额。
当人们想到世界经济增长的市场时，他们常常会想到中国和印度这样的国家。然而，他们想念家里最大的一个，不管你把家叫在哪里：女人。 随着女性消费支出占消费者支出的70%至80%，学习如何更好地吸引这个不断扩大的市场似乎是一个显而易见的策略。常识？对。惯例？不。
在 布里奇特•布伦南（bridgetbrennan）是全球一些大品牌和企业的顾问，她赢得了自己的生意，为在一个由女性经济力量崛起主导的世界里销售提供了一个路线图。布伦南介绍了四个激励因素® 框架，展示了每家公司如何帮助客户：
他们的品牌和业务，
特别从他们那里购买，
对他们的购买决定充满信心，以及
感谢他们的生意。
 展示了雷克萨斯（Lexus）、丝芙兰（Sephora）、全州（Allstate）和明尼苏达州维京人（Minnesota Vikings）NFL团队等品牌的最佳实践，Wing Her business为女性消费者提供了宝贵的见解，并表明几乎所有的企业都有机会创造包容性的客户体验，从而激发更多的销售、推荐和重复业务。