A growing number of crises around the world spotlight the need for crisis prevention and response mechanisms1 that accelerate the journey towards resilience, ownership, sustainability, and localization. Current crises such as the COVID-19 pandemic and the war in Ukraine highlight the vulnerability as well as the resilience of the private sector. The world was forced to open its eyes to the fragility of global supply chains and their impact on local markets. This is another reminder that systemic thinking is necessary to address the economic repercussion of crises. We must understand market systems to foster systemic change so we can transform them to become more inclusive, dynamic, green, diverse and resilient.