The tools you need to identify, obtain, record, and analyze data
Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find whats most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.
Whether youre an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research.
Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups
Fully explains the process of sampling, analyzing data, and reporting results
Features tips on developing questionnaires for face-to-face, Internet, and postal surveys
Helps you keep an eye on your competition and analyze their results

When money is tight and everything is on the line, you need to make sure youve done your homework. You need Marketing Research Kit For Dummies.

识别、获取、记录和分析数据所需的工具
当然，访问数据比以往任何时候都更快、更容易获得，但如何在杂乱的信息中找到最有用的信息，并将其组织起来以符合您的目的呢？市场调查工具包为傻瓜提供了一个装满工具的盒子，帮助你挖掘堆积如山的数据，找到你需要的来源，并集中你的营销计划。
无论您是企业家、小企业主还是大型企业的营销人员，这张功能强大的资源和配套CD都为您提供了识别、获取、记录和分析二手数据、电子数据和打印数据所需的实用工具，用于制定或修改营销计划、推出新产品或服务，或实施长期战略规划。它还提供了清晰，深入的指导和定制的形式进行自己的初步研究。
包括编写研究计划、进行深度访谈和焦点小组的完整说明
充分说明采样、分析数据和报告结果的过程
为面对面、互联网和邮政调查开发问卷的特色提示
帮助您密切关注您的竞争对手并分析他们的结果
当资金紧张，一切都在进行时，你需要确保你已经完成了你的家庭作业。你需要为傻瓜准备市场调查工具。