Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

Customer Analytics For Dummies gets you up to speed on what you should be testing. Youll also find current information on how to leverage A/B testing, social medias role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.

确保您的客户在各个层面上都对您的公司有积极的体验，包括最初的品牌知名度和忠诚度，这对您的业务的成功至关重要。Customer Analytics For Dummies向您展示了如何衡量客户旅程的每个阶段，并使用正确的分析来了解客户行为和做出关键业务决策。
针对傻瓜的客户分析可以让您快速了解应该测试的内容。您还可以找到有关如何利用A/B测试、社交媒体在购买后分析中的作用、可用性度量、预测和统计等方面的最新信息，以及更有效地管理客户体验的信息。本指南由一位在客户分析领域非常知名的专家撰写，它将帮助您在任何时间内将客户分析付诸实践。