AdWords Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY
Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money.
The AdWords Search Network - optimize your Google Search Network efforts in AdWords step-by-step.
Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work
YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS)

Tools - Includes a free companion AdWords Toolbook, with hundreds of FREE tools to master AdWords better, faster, cheaper.

确定并解决四个主要的“广告词陷阱”，可能会花费你很多钱
关键字-找到和利用交易关键字，使你赚钱和尼克斯的，你失去钱。
AdWords搜索网络-优化你的谷歌搜索网络的努力在AdWords一步一步。
谷歌显示网络-避免在GDN的山寨，并为真正工作的位置和策略优化
YouTube——谷歌的子公司YouTube是第二大搜索引擎。轻松掌握视频广告。
指标-了解你可以和应该在AdWords中衡量什么，并使用这些数据优化你的广告支出回报率（ROA）
工具-包括一个免费的伴奏AdWords工具书，与数百个免费工具掌握AdWords更好，更快，更便宜。