Who drives transformation in society? How do they do it? In this compelling book, strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria. All of these leaders—call them disrupters, visionaries, or changemakers—develop, build, and scale their solutions in ways that bring about the truly revolutionary change that makes the world a fairer and better place.The book begins with a probing and useful theory of social entrepreneurship, moving through history to illuminate what it is, how it works, and the nature of its role in modern society. The authors then set out a framework for understanding how successful social entrepreneurs actually go about producing transformative change. There are four key stages: understanding the world; envisioning a new future; building a model for change; and scaling the solution. With both depth and nuance, Martin and Osberg offer rich examples and personal stories and share lessons and tools invaluable to anyone who aspires to drive positive change, whatever the context.Getting Beyond Better sets forth a bold new framework, demonstrating how and why meaningful change actually happens in the world and providing concrete lessons and a practical model for businesses, policymakers, civil society organizations, and individuals who seek to transform our world for good.

谁在推动社会变革？他们是怎么做到的？在这本引人入胜的书中，战略大师罗杰L。马丁和斯科尔基金会总裁兼首席执行官萨莉R。奥斯伯格描述了社会企业家如何瞄准存在于稳定但不公正的均衡中的系统，并将其转化为全新的、优越的和可持续的均衡。所有这些领导人都称他们为颠覆者、幻想家或变革者，他们开发、构建和扩展解决方案的方式带来了真正的革命性变革，使世界变得更公平、更美好。本书从探索和有用的社会企业家理论开始，通过历史来阐明它是什么，以及它在现代社会中的作用。然后，作者提出了一个框架，来理解成功的社会企业家实际上是如何进行变革的。主要分为四个阶段：认识世界；展望新的未来；建立变革模式；以及缩放解决方案。Martin和Osberg提供了丰富的例子和个人故事，分享了对任何渴望推动积极变革的人来说非常宝贵的经验和工具，无论是在何种背景下，展示世界上真正发生有意义的变化的方式和原因，并为企业、政策制定者、民间社会组织和个人提供具体的经验教训和实用的模式，这些人寻求将我们的世界变好。