Filling a gap in the current literature, this book addresses the social approach to the design and use of innovative business models in the digital economy. It focuses on three areas that are of increasing importance to businesses and industry today: social issues and sustainability; digitization; and new economic business models, specifically the sharing and circular economies. The authors aim to solve current scientific concerns around the conceptualization and operationalization of social business models, addressing management intentions and the impact of these models on society. Based on observation of social phenomena and the authors' research and practical experience, the book highlights best practices for designing and assessing social business models.

本书填补了当前文献的空白，阐述了在数字经济中设计和使用创新商业模式的社会途径。它着重于三个对当今企业和工业日益重要的领域：社会问题和可持续性；数字化；以及新的经济商业模式，特别是共享经济和循环经济。作者旨在解决当前关于社会商业模式概念化和运作的科学问题，解决管理意图以及这些模式对社会的影响。本书以观察社会现象为基础，结合作者的研究和实践经验，着重介绍了设计和评估社会商业模式的最佳实践。