Practical advice for redesigning "big, old" companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions--and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.

Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

以亚马逊、纽约梅隆、乐高、飞利浦、USAA和许多其他全球组织为例，为重新设计“大的、老的”公司以获得数字化成功提供实用建议。
大多数老牌公司都部署了云、移动应用、物联网和人工智能等数字技术。但很少有老牌公司是为数字化而设计的。这本书提供了一个重要的指导，为数字化的成功重组组织。在数字经济中，技术能力和客户需求的快速变化意味着业务战略必须是流动的。因此，作者解释说，业务设计已经成为一项关键的管理职责。有效的业务设计使公司能够快速应对新的竞争威胁和机遇。然而，如今大多数领导者依赖组织结构来实施战略，却没有意识到组织结构抑制而不是促进敏捷性。在为数字化而设计的公司中，人员、流程、数据和技术是同步的，以确定和提供创新的客户解决方案，并重新定义战略。在数字经济中，区分赢家和输家的是数字设计，而不是战略。
Designed for Digital为数字化转型提供实用建议，包括亚马逊、纽约梅隆银行、星展银行、乐高、飞利浦、施耐德电气、USAA和许多其他全球组织。凭借五年的研究和深入的案例研究，这本书对于那些希望在新的数字环境中打乱而不是被打乱的公司来说是一个必不可少的指南。