This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success.
Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career.
The book covers how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and company on the same page and for delivering the right features in your product at the right time.
It also covers how to run effective Beta programs, which oftentimes mean the difference between shipping a poor-quality product and shipping a product that you have a high degree of confidence in.
Learn how to plan and execute an effective product launch. Short of building a great product, product launches are one of the most (if not THE most) critical factors for achieving success.

Finally, learn how to get phenomenal reviews for your products. Oftentimes this is an area that is an afterthought, and is not dealt with until or unless the product receives poor reviews. With a well-managed review program you can turn press and analysts into one of your most powerful marketing weapons, further accelerating the success of your product.

这本书教导新的和经验丰富的产品经理和产品营销人员强大和有效的方法，以确保他们的产品给他们的产品最好的机会，成功。
学习确保产品成功的四个最关键的要素，并带走Brian在过去二十年中从实践经验中学到的实用战略、见解、技巧和技术，这些经验定义、推出和营销了50多个产品。
本书介绍了如何优先考虑功能和构建产品路线图，这对于使您的团队和公司在同一页上以及在正确的时间在产品中交付正确的功能是绝对关键的。
它还包括如何运行有效的测试程序，这通常意味着运送质量差的产品和运送一个你有高度信心的产品之间的区别。
了解如何规划和执行有效的产品发布。除了打造一个伟大的产品，产品发布是实现成功的最关键因素之一（如果不是最重要的）。
最后，学习如何获得产品的显著评论。通常这是一个事后思考的领域，除非产品收到不好的评价，否则不会处理。通过一个管理良好的评审计划，您可以将新闻和分析师转变为您最强大的营销武器之一，进一步加速产品的成功。