For event planners, there’s no such thing as a dress rehearsal!Any event you plan and stage is a reflection of your organization’s image — from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on:Choosing the best venue Preparing and managing the budget, with sample costing forms included Scheduling, staffing, and collaborating with other related professionals Coordinating food and beverage, d?cor, entertainment, and themes.  It’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes:Changes in security planning since 9/11Innovations in technology and how they can improve – or ruin – an eventHow to stage an environmentally friendly eventNew and updated examples and case studies of where things went right – and wrongEvent Risk Assessment – What You Need to Consider before ContractingHow keep your budget on target and where to find hidden surchargesWays on how to ease airport stress and make air travel  a pleasurable part of the participant’s event experienceWhen and When Event Planners and their Suppliers will need Work VisasWhat you need to include in your client’s event history in order to design your next event so that it maximizes your client’s return on their event investmentA companion website with downloadable versions of the checklists, additional forms and tools, author Q&A, and more at www.wiley.ca/go/event_planning.

对于活动策划人来说，没有彩排这回事！您计划和举办的任何活动都反映了您组织的形象—从最初的邀请到现场操作。无论你是在计划产品发布、会议、销售会议、激励活动，还是一场盛大的募捐活动，记住真正令人难忘的活动的魔力在于细节，但魔鬼也是如此。无论你的活动是为50人还是2000人举办，无论它的预算是几千美元，还是几十万美元，它都必须是完美的。全面修订和更新，活动策划，第二版，给你一个蓝图，计划和执行特别活动与才华，没有任何意外惊喜和费用。这本独特的书中有很多实用的建议：选择最佳的场地，准备和管理预算，成本计算表的样本包括日程安排，人员配备，以及与其他相关专业人员合作，协调餐饮，装饰，娱乐和主题。 它仍然是一直以来的综合指南，但近年来行业发生了很大变化，以及新版的活动策划includes:Changes in 9/11以来的安全规划技术创新及其如何改进或破坏事件如何举办环保事件新的和最新的实例和案例研究事件的正确性和错误性事件风险评估-您需要考虑的问题如何让你的预算达到目标，在哪里可以找到隐藏的附加费如何缓解机场的压力和使飞机旅行  参与者活动体验中令人愉快的一部分活动策划人及其供应商何时需要工作签证您需要在客户的活动历史中包含哪些内容，以便设计您的下一个活动，从而最大限度地提高客户的活动投资回报率一个附带网站，提供可下载版本的检查表，额外的表格和工具，作者问答，以及更多www.wiley.ca/go/event_planning.