In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.
The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.

Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.

在旅游、酒店和活动管理的研究方法中，作者采用了循序渐进的方法来指导学生进行全过程的学习 研究过程，从最初的想法，到撰写和提出研究结果。
包括互联网和数字环境作为开展研究的空间，以及分析技术的使用，如SPSS、NVivo和Qualtrics，以及更传统的“手工”方法。提示、小贴士、练习以及章末案例研究展示了各种环境中的实际挑战和实际例子，帮助学生理解如何管理和展示自己的研究。
这本书还附有旅游目的地的例子 来自西班牙、瑞士、意大利和印度，并为讲师提供精选的PowerPoint幻灯片。
适用于本科和基础学位的学生从事旅游、酒店或事件管理的研究项目。