The effective and practical tools outlined in this powerful handbook help businesspeople solve problems, create new opportunities, and improve individual and team performance. Exploring the typical ways businesses and their leaders get stuck-being trapped by precedent, incremental growth, familiar ideas and solutions, and career blockage-this reference gives fresh, resourceful techniques for overcoming such scenarios. Anyone involved in business, whether in innovation, sales, marketing, advertising, business development, or new-product development, will benefit from the simple tools and hints offered and will be better able to generate creative, profitable ideas.

这本强大的手册中所概述的有效而实用的工具，可以帮助商业人士解决问题，创造新的机会，并提高个人和团队的绩效。本书探讨了企业及其领导人陷入困境的典型方式--受困于先例、渐进式增长、熟悉的想法和解决方案以及职业障碍--本参考书提供了克服这些情况的新鲜、机智的技巧。任何参与商业活动的人，无论是在创新、销售、营销、广告、业务发展或新产品开发方面，都将从所提供的简单工具和提示中受益，并能更好地产生创造性的、可盈利的想法。