The biggest challenge for today’s businesses is to consistently produce personalized content at a large scale, deliver it at breakneck speed, and credibly have an impact on revenue. Whether its acquiring leads through publishing research papers, or brand awareness through witty social media posts, the demand for high quality content that’s relevant for specific audiences is constant. As a result, there are far more digital content stakeholders in an organization than there ever were before. It’s no surprise that the task of creating, managing, delivering, and measuring the effectiveness of digital content is becoming one of the most complex challenges a business can face today.