The book encourages people to determine what truly makes them happy and pursue monetizing around it on the internet. It argues that because of recent social and technological trends the cost of producing content has been driven low enough that passion, knowledge, and effort, which the book calls "sweat equity", are now all one needs to build a brand and business.In the first weeks of its release Crush It climbed to #1 on the Amazon Best Seller list for Web Marketing books. It also opened at #2 on the New York Times bestseller list and #7 on the Wall Street Journal Bestseller

该书鼓励人们确定什么是真正让他们快乐的，并在互联网上围绕它追求货币化。该书认为，由于最近的社会和技术趋势，生产内容的成本已经足够低，以至于激情、知识和努力，也就是书中所说的 "汗水"，现在是建立一个品牌和业务所需要的一切。它还在《纽约时报》畅销书排行榜上名列第二，在《华尔街日报》畅销书排行榜上名列第七。