In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

在《习惯的力量》一书中，屡获殊荣的商业记者查尔斯·杜希格（Charles Duhigg）带我们来到科学发现的惊心动魄的边缘，这些发现解释了为什么习惯会存在以及如何改变习惯。杜希格将大量信息提炼成引人入胜的叙述，将我们从宝洁的董事会带到NFL的场外，再到民权运动的前线，呈现了对人性及其潜力的全新理解。在它的核心，习惯的力量包含了一个令人振奋的论点：有规律地锻炼，减肥，更有成效，并取得成功的关键是了解习惯是如何工作的。正如杜希格所展示的，通过利用这门新科学，我们可以改变我们的企业、社区和生活。