The retail industry is currentlyfacing an unprecedented crisis asa result of the outbreak of thecoronavirus. Many countries across Asiahave taken drastic measures to reducethe spread of the virus, resulting in storeclosures, reduced footfall and a shift inpurchasing habits towards the onlinechannel.

Tofugear’s Digital Consumer in Asia 2020report is based on a survey among 6,000consumers across 12 markets in Asia.Conducted in mid-February, the researchwas undertaken when many countriesin the region had already begun to beaffected by the outbreak.While trading conditions willundoubtedly remain tough over thecoming months, a sense of normalitywill surely return as we progress into

the second half of 2020. If ever therewas a time to know who your customeris and how they want to shop with yourbusiness - this is it.