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品牌价值-2021年最具价值和实力的保险品牌年报(英)

# 保险品牌 大小:12.70M | 页数:18 | 上架时间:2021-05-06 | 语言:英文

品牌价值-2021年最具价值和实力的保险品牌年报(英).pdf

品牌价值-2021年最具价值和实力的保险品牌年报(英).pdf

试看9页

类型: 行研

上传者: ZF报告分享

撰写机构: 品牌价值

出版日期: 2021-05-02

摘要:

The total value of the world’s top 100 most valuable insurance brands has declined by 6%, decreasing from US$462.4 billion in 2020 to US$433.0 billion in 2021.

Ping An continues to lead field Ping An is still by far the world’s most valuable insurance brand, despite recording a 26% drop in brand value to US$44.8 billion. The decline in brand value is largely attributable to the temporary drop in future earnings and revenue outlook, compared to the previous year. The brand has, however, already begun to show signs of a strong recovery as parts of the world begin to remerge from the pandemic, and therefore, if this trend continues, Ping An should see a solid increase in brand value in the coming year.

Ping An has continued to reap the benefits of its Good Doctor app - the world's leading online healthcare platform – which posted growth in both revenue and user traffic over the last year. The app has proved central to helping combat the repercussions of the pandemic through increasing the speed of diagnoses as well as through providing faster treatment services.

China Life overtakes Allianz China Life has overtaken Allianz (down 19% to US$20.2 billion) to claim second spot in the Brand Finance Insurance 100 2021 ranking, after recoding a slight 4% decrease in brand value to US$22.6 billion.

Three further Chinese brands feature in the top 10: CPIC (up 10% to US$15.4 billion) in 5th; AIA (down 22% to US$14.1 billion) in 6th; and PICC (down 20% to US$8.8 billion) in 9th.

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