2020 trends：

Finance app installs flourished in 2020, increasing by 15% compared to 2019.Users installed 4.6 billion finance apps globally and spent 16.3 billion hours in-app, up 45% from the previous year.

App sessions:

Fintech apps tend to be better at keeping users engaged, with top fintech app sessions outperforming the best banking apps by a factor of up to 10.8x. In South Korea, the best Fintech apps average around 225 sessions per month.

Cost metrics:

The cost of install ($2.45) and registration ($7.96) rose in 2020. Activations ($9.78) dropped by 5% versus the 2019 benchmark.

Cost metrics:Conversion rates:

Users activate more readily, as conversion rates (25.1%) increased a third from the previous year (19%). Meanwhile, registration conversion rates (30.8%) fell by a third compared to 2019 (46.2%).

Platforms:

Android offers marketers an opportunity. The cost of installs was 4.5x less expensive than iOS, and the cost of activations an astounding 8x less.Compounding this, Android users are as much as 2x more likely to convert.