2020 has been downright bizarre in too many ways to mention. And, as this overall strangeness translates to the marketing realm, the notion of the ‘ever-changing marketing landscape’has never been more applicable — if not understated.

Nothing stays the same — in life or in marketing — and this year, it feels especially important to examine the trends and developments taking place in digital marketing and social media. In 2020, we’ve seen unprecedented news stories hit our feeds, from a global pandemic to civil unrest to natural disaster. And, in these turbulent times, marketing has required a great deal of tact and sensitivity.

That’s why, above all, the ability to ‘read the room’ is an overarching imperative atop everything compiled here. That being said, the following is a list of 10 key digital marketing trends that are on the upswing as we transition into 2021.Many companies are currently capitalizing on these trends successfully, and with proper execution, you can too.