From FOMO to FOGO 

We no longer have the Fear of Missing Out, we have the Fear of Going Out! We are living much more distanced lives, forcing brands to design ‘remote-first’ products and services.

The Donut Problem 

Working from home means that fewer people are travelling into the centre of towns and cities, creating a donut shape with significant implications for media and retail.

Connected Lives

The number of devices in our homes (and on our bodies) is growing fast. Brands need to find ways into the new ecosystems and consumer habits.

Respecting Privacy

Consumers’ need for privacy is growing. While some brands are actively marketing on their privacy credentials, all brands need to find ways to target without personal data. 

The Great Divide

The world has never felt more divided. Brands need to know where they stand and how to communicate this.