Key Takeaways

The Future Commute：Looking ahead to the next few months， over 70%of workers will be commuting atleast part-time， over 4in 10 workers(45%) wil be commuting everyday， while the other half will either be working from home(28%) or a mix of commu ing and WFH (26%) .There is an income gap in everyday commuters：57% of households with income <$50k willbe commuting vs only 34% of households with income over$150k.However.66%of the$150K households will commute atleast part-time Today， highways and routes to grocery and retail stores are most optimal for OOH to meet consumers； 86%are visting the grocery store and 70%drving on the highway once a week or more， which is 30 percentage points higher than most other activities， and half(50%) are visiting retail stores.In fact， consumers are noticing OOH the most while driving rightnow(83%) .

Even during the winter months when people are indoors more， OOH is gaining traction， especially with younger consumers：Since September， there has been a 5 point increase in those who say they notice OOH“much more.Additionally， 60%of GenZ， 58%of millennials， and 42%of GenX say they are noticing OOH more. OOH is leading consumers to discover new businesses and brands， and influencing their path to purchase：.About one-quarter report OOH informed them of a new business or brand this past year.In larger urban areas 1M+， 34%say OOH influenced their decision to buy a product.

Consumers are relying on OOH to stay informed on public safety and COVID：7 in 10(70%) say OOH public safety messaging makes them feel informed and safe and 29%say they've learned new public health information about COVID-19fromOOH.

Consumers are embracing new contactless commerce technology， such as tap to pay(45%) and QR codes(41%) .At the sametime，digital device burnout is rising(+7pts increase since September) ， and many consumers are increasingly seeking outdoor activities， especially GenZ， 82%of whom say they wish there were more outdoor dining offerings， and Mile nni als， 78%of whom say they are trying to find safe outdoor activities to spend their time.