The purpose of strategy analysis is not to provide answers but to help us understand the issues. Most of the analytic techniques introduced in this book are frameworks that allow us to identify, classify, and understand the principal factors relevant to strategic decisions. Such frameworks are invaluable in allowing us tocome to terms with the complexities of strategy decisions. In some instances, the most useful contribution may be in assisting us to make a start on the problem. By guiding us to the questions we need to answer and by providing a framework for organizing the information gathered, strategy analysis places us in a superior position to a manager who relies exclusively on experience and intuition. Finally, analytic frameworks and techniques can improve our flexibility as managers. The concepts and frameworks we shall cover are not specific to particular industries, companies, or situations. Hence, they can help increase our confidence and effectiveness in understanding and responding to new situations and new circumstances.战略分析的目的不是提供答案,而是帮助我们理解问题。本书中介绍的大多数分析技术都是框架,允许我们识别、分类和理解与战略决策相关的主要因素。这些框架非常宝贵,使我们能够适应战略决策的复杂性。在某些情况下,最有用的贡献可能是帮助我们开始解决这个问题。通过引导我们回答需要回答的问题,并提供一个组织收集的信息的框架,战略分析使我们处于比完全依赖经验和直觉的管理者更优越的位置。最后,分析框架和技术可以提高我们作为管理者的灵活性。我们将介绍的概念和框架并不特定于特定行业、公司或情况。因此,它们有助于增强我们了解和应对新情况、新情况的信心和效力。
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