Welcome to the 4th edition of our annual TV and streaming study. It would be redundant to editorialise on what a strange year this has been, so let’s stick to the data. And the data from this year’s study cer-tainly implies that the ongoing Covid crisis is heavily influencing TV and streaming consumption patterns in 2020 - and probably beyond.

In all covered markets (except Finland), the reported weekly traditional TV viewing continues to drop (though the rate of viewing decline slows down compared to previous YoY indications). And for streaming, the jump in reported consumer attention compared to 2019 is enormous.

Now, in some cases, streaming does come with ads, so it is not all bad news for the TV advertising market, even though we see our panel reporting in solid numbers, that they are streaming at the expense of traditional TV. So, for traditional TV providers who have built up strong streamed offerings, there is some positivity here too.

The study also looks at attitudes towards YouTube, how consumers are highly impressed by Disney+, which streaming services are the most popular and much more. We hope you enjoy it and find insights within that will help as we enter the hopefully smoother sailing of 2021.