With the growing adoption of virtual events in our digitalfirst world, today’s prospects and customers are no longer satiated with static, impersonal experiences. And the unfortunate truth is that the demo webinars and text-heavy slide-by-slide presentations of old simply don’t cut it anymore, nor do they do much to accurately gauge interest and engagement.

With the recent lack of physical face-to-face interaction, the focus on and importance of virtual events only continues to grow as a source for thought leadership and driving demand.

Now more than ever, it’s crucial that organizations are able to take advantage of new opportunities to get ahead—and stay ahead—of the virtual event curve as well as their competition.

For B2B marketing and sales teams to emerge as leaders in this increasingly saturated virtual event market—especially against the traditional event planner— they must ensure their ability to truly engage and delight today’s audiences, while also removing friction from their buyers’ journeys.

Today, organizations must deliver more: more intelligence, more interaction, more insight, more highly-personalized experiences through a variety of media and applications. Otherwise, customers risk falling through the gaps as organizations risk falling behind.

Now, and moving forward, it’s critical for companies to nurture buyers and educate customers before, during, and after every virtual event to accelerate the journey, build loyalty, and drive rich engagement at every stage.

This new research from PathFactory and Heinz Marketing uncovers the foundations of today’s virtual event experiences, deconstructing the entire virtual event lifecycle to identify trends, challenges, and opportunities for organizations to learn from, develop, and implement throughout their own virtual event programs.