Marketing is involved in designing products that customers will enjoy, pricing them appropriately, making them available for purchase at easy points of access in the marketplace, and advertising the products’ benefits to customers. Throughout this book, we’ll assume that we’re talking about customers all over the world. This internationalism is already true for most big firms, and it will be true even for small entrepreneurs via the Internet or once they succeed and grow. We’ll also assume the omnipresence of the Internet and always consider it a factor in data intake or in customer channels of interactions with the company

市场营销包括设计顾客喜欢的产品，合理定价，在市场上方便地购买，以及向顾客宣传产品的好处。在这本书中，我们假设我们谈论的是全世界的客户。这种国际主义已经适用于大多数大公司，即使是通过互联网的小企业家，或者一旦他们成功并成长起来，也同样适用。我们还将假设互联网无处不在，并始终将其视为数据接收或与公司互动的客户渠道中的一个因素