Oncology care is shifting from a disease-focused to a patient-centric approach, increasing the need for the industry to understand the challenges that patients are facing along their treatment journey and to apply tailored support through the adoption of holistic patient support programs. This includes practical solutions for improving self-care, self-disease management, quality of life, and emotional and physical wellbeing. Similar types of programs may also improve harmony between mind, body, emotions, and spirit in an ever-changing environment throughout the patient’s healing journey.

To help meet a customer’s goals, IQVIA leveraged their expertise to customize a patient support program for an oncology product, helping to enroll a targeted population that requires holistic and tailored care, and ultimately improve the patient experience.