For the eighth edition of our “State of Marketing” report,  Salesforce Research surveyed 6,000 marketing leaders  worldwide to discover how marketers are: • Evolving in the face of uncertainty • Preparing for the retirement of third-party cookies • Removing silos to enhance the customer experience • Innovating to meet changing customer needs This report is based on a third-party, double-blind survey  conducted from June 30 to August 8, 2022, that generated  6,000 responses from marketing managers, directors, VPs,  and CMOs across 35 countries. See page 29 for further  survey demographics.

Platform data referenced in this report comes from  aggregated data from the activity of over 2 trillion messages  sent using the Salesforce Platform between 2020 to Q2  2022. Additional data hygiene factors are applied to ensure  consistent metric calculation. The Salesforce Shopping Index  and related datasets are not indicative of the operational  performance of Salesforce or its reported financial metrics  including gross merchandise value (GMV) growth and  comparable customer GMV growth.

Due to rounding, not all percentage totals in this report equal 100%. All comparison calculations  are made from total numbers (not rounded numbers).