路透社新闻研究所-出版商如何学习在TikTok上创建和发布新闻（英）-2022.12

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路透社新闻研究所-出版商如何学习在TikTok上创建和发布新闻（英）-2022.12

# 出版商 # TikTok # 新闻大小：2.66M | 页数：38 | 上架时间：2022-12-14 | 语言：英文

路透社新闻研究所-出版商如何学习在TikTok上创建和发布新闻（英）-2022.12.pdf

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路透社新闻研究所-出版商如何学习在TikTok上创建和发布新闻（英）-2022.12.pdf

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类型: 专题

上传者: XR0209

撰写机构: 路透社新闻研究所

出版日期: 2022-12-13

摘要：

Key findings

• Around half (49%) of top news publishers are now regularly publishing content on TikTok – based on lists drawn from our 2022 Digital News Report covering 44 markets.3 A large proportion of these have joined TikTok in the last year.

• Publisher adoption is not evenly spread. The vast majority of Indonesian (90%), Australian (89%), Spanish (86%), French (86%), and UK (81%) publishers operate active accounts on TikTok, along with more than three-quarters in the United States (US) (77%), and around two-thirds in Brazil (68%). News organisations in Japan (31%), Italy (29%), Denmark (27%), and Bulgaria (7%) have been slower to move onto the platform.

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