According to the survey, the Asia-Pacific region covers the world's largest e-commerce markets such as mainland CN, India, Japan, and South Korea. The number of online shopping users has reached 57% of the total population in the region. It is estimated that the e-commerce sales revenue in the region will reach 20,900 in 2022. One hundred million U.S. dollars. Especially in the Chinese market, the growth of e-commerce is ahead of other regions in Asia. In 2021, online retail sales will reach 13.09 trillion yuan, and it is expected to reach 17 trillion yuan by 2025.

In terms of customer experience, the survey data shows that there is a significant gap of 10% between the self-evaluation of SMEs and the perception of consumers. Among them, "have an efficient return service" (13%) and "have customer support services" (11%) have the largest gaps.

Additionally, "delivery takes too long" (53%) is the biggest pain point for consumers, followed by "processing returns" (42%). Typically, consumers expect their goods to arrive within three days to a week, but if the delivery time cannot be shortened, consumers obviously want more reliable delivery services.

In terms of employment, 65% of e-commerce sellers still said that they need to do their best to cope with the growing order volume. Affected by the wave of global "big resignations", in the past 12 months, 73% of SMEs in the AMEA region had a very high turnover rate. 62% of small and medium-sized enterprises believe that the demand for jobs is significantly greater than the supply of talents, and the demand for talents with e-commerce marketing and sales experience is the largest.