tHE ¢offid-19 PANDEMIC HAS BROUGHT GENERATIONAL INEQUALITIES INTO SHARP FOCUS, WITH SENIOR POPULATIONS

DISPROPORTIONATELY IMPACTED. fiHILE GLOBAL AGEING REMAINS AN ONGOING DEMOGRAPHIC SHIFT, WE ARGUE THAT SOCIETY IS ILLPREPARED

FOR THE NEXT PHASE OF THIS TRANSITION, WHICH INCLUDES BOTH AN ACCELERATION IN POPULATION AGEING AND A SHRINKING

POPULATION. aGEING IS OFTEN PORTRAYED AS BEING OVERWHELMINGLY NEGATIVE FOR OUR ECONOMY, WHICH HAS PREVENTED SOCIETY

FROM CAPITALISING ON THE LONGEVITY DIVIDEND SO FAR. fiE BELIEVE THE LONGEVITY NARRATIVE SHOULD CENTRE AROUND HEALTHY AND

ACTIVE AGEING, AND, WITH IMPLICATIONS FOR PEOPLE OF ALL AGES, WE CONSIDER HOW ADDITIONAL LONGEVITY MAY BE ACCOMPANIED

BY EXTENDED PERIODS OF SOCIAL ENGAGEMENT AND PRODUCTIVITY. fiE EXPECT BOLD POLICY MEASURES RELATING TO SOCIAL CARE,

RETIREMENT AND HOUSING TO BE PIVOTAL, AND SEE EMERGING TECHNOLOGY PLAYING A LARGE ROLE. fiE ASSESS THE IMPACT OF ACTIVE

AGEING ACROSS 14 SECTORS AND HIGHLIGHT ADDITIONAL LONG-TERM OPPORTUNITIES, INCLUDING SILVER VILLAGES & AGE-FRIENDLY

HOUSING, SENIOR CARE & SOCIAL ROBOTS, LONGEVITY TECH, LIFELONG LEARNING AND AGE-FRIENDLY LIFESTYLE SERVICES – FIGURE 1.

aCCELERATED AGEING AND INVERTING POPULATION PYRAMIDS: dRIVEN BY FALLING FERTILITY RATES AND INCREASING LIFE EXPECTANCY, MANY

COUNTRIES ARE AGEING AT A FASTER PACE THAN IN THE PAST, WITH RAPID GROWTH IN THE NUMBER OF OLDER PERSONS – THOSE AGED 65

YEARS OR OVER. iN 2019 THERE WERE 703M OLDER PERSONS, COMPRISING 9$ OF THE GLOBAL POPULATION. tHIS IS FORECAST TO GROW TO

1.5BN IN 2050 (16$), ACCORDING TO THE Un POPULATION DATABASE. bY 2030, THERE ARE EXPECTED TO be 44 ‘SUPER-aged’ COUNTRIES

WHERE MORE THAN 20$ OF THE POPULATION IS OVER 65, INCLUDING JAPAN, iTALY, GERMANY AND THE UK (VS. 15 IN 2020).