There’s no shortage of challenges for the 32 million U.S. small- and medium-sized businesses*, which represent more than $16 trillion in annual revenue. Many headwinds are shared with large companies, including a tight labor market, increasing wages, inflation and supply challenges. Other complications are more unique, including what their recovery from the pandemic resembles. During the pandemic, many SMBs shifted their advertising efforts to online, given that shoppers weren’t in-store as much or at all vs. pre-pandemic, so now there’s equal pressure to increase traffic online and in-store. Inflation pressures have many SMBs pausing their tech investments at a time when digital advertising is in a strong growth mode — with 2026 spending projected to be $876 billion, a 59% increase from 2021, according to eMarketer.