The 2021 International Year of Creative Economy put creative economy front and centre at a time when creative solutions are needed to overcome global challenges. Culture and creativity contribute significantly and increasingly to the global economy and international trade. The creative economy can foster income generation, export earnings and job creation while promoting social inclusion, cultural diversity and human development. Creative industries embrace economic, cultural and social aspects interacting with technology, intellectual property and tourism objectives. It is a feasible development option calling for innovative multidisciplinary policy responses and inter-ministerial action (UNCTAD, 2008). The concept of the creative economy is closely linked with the “knowledge economy”, a key driver of endogenous growth through investment in human capital.