Market volatility has always generated a level of uncertainty that supply chain  organizations have had to contend with. Following the financial crisis of 2008,  the United States experienced periodic supply chain disruptions from forces  exerted by external events. The most common of which was extreme weather,  often delivered in the form of a major hurricane or winter storm. While events  like these dealt extensive damage to our nation’s economy, the impacts to  corporate supply chain performance were more targeted in scope and more  manageable in recovery. Moreover, occurrences were often discrete, and far  and few between.

Fast forward over a decade, and the list of market volatility drivers has grown. 

They now encompass a much wider set of events including cybersecurity;  disease; environmental, social, & corporate governance (ESG); and  geopolitical conflicts such as the Russia-Ukraine war.

The rate of incidence and concurrence of overlapping market events have  amplified the impact on supply chain operations across the globe. So much  so, that experts are viewing this as a new normal -- at least for the time being. 

Companies should get used to the idea of crisis being more or less the new  normal due to market drivers like soaring inflation and climate change.i