The smart money for 2022’s Word of the Year may very well be on “hybrid.” It encompasses so much of ourcurrent multi-front transformation where we are neither back to old forms of communication, energy, shoppingand working, yet neither are we fully green, virtual or automated. We are living in a world of hybrid working,hybrid cars and hybrid shopping behaviors. Retailers who spun up or invested in e-commerce capabilities duringthe pandemic (2020’s Word of the Year), are continuing to target ever greater ratios of e-commerce sales. Andyet the trend line isn't simply "up and to the right" as some physical shopping has returned in markets with highproduction and adoption figures for the COVID-19 vaccine (2021’s Word of the Year).