It’s 2030, people spend a large amount of time in something called the metaverse, a virtual realm populated by virtual towns, planets, and solar systems, where people around the world — of all races, creeds, and abilities — gather in communities, some niche, some large. They’re there to work, play, learn, and shop. With the touch of a button, you can run an interactive ad unit across all of these worlds or across only those relevant to your product or service. Perhaps the ad unit is driving people to your in-metaverse retail chain, where they can shop for virtual and real-world goods at the same time. And thanks to blockchain technology, your messaging and activation — whatever shape they might take — will reach all the right people at the right time in a privacy-safe way with absolutely no fraud or waste.