From its founding in 2013, DoorDash’s mission has been to grow and empower the local economies where it operates—in the United States and beyond. DoorDash creates economic value through Dashers’ earnings and merchants’ total sales as a result of partnering with DoorDash. But these performance measures are only a narrow slice of the contribution DoorDash has made as it fulfills its mission in the United States.
DoorDash’s overall impact goes beyond just the numbers—it provides Dashers the opportunity to earn on their own terms, offers merchants more ways to reach new customers, and connects consumers to the best of their neighborhoods. Enabling and interconnecting these people cause economic impacts that start locally and ultimately ripple through communities across the country. For example, a Dasher might save money for his daughter’s college fund by delivering groceries for a working mom, who now has more time for her family. Or an immigrant-owned restaurant might expand its customer base by bringing familiar flavors to an overseas college student, who then spreads the word.
This report details the value DoorDash catalyzes in the US through a combination of economic impact models and independent surveys of four main groups: the restaurants, convenience and grocery stores, and other retailers (collectively called “merchants”) that gain new customers and increased sales from the platform; the Dashers who make deliveries and earn through the platform; the consumers who enjoy the convenience and other benefits of on-demand food and product delivery; and the company that makes this all possible.
The main findings of this economic impact research follow. (See Appendix 2 for the methodology.)
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