品牌价值-最有价值和最强的食品、乳制品和非酒精饮料品牌的年度报告（英）-2022.8

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品牌价值-最有价值和最强的食品、乳制品和非酒精饮料品牌的年度报告（英）-2022.8

# 食品 # 非酒精饮料品牌 # 乳制品大小：39.27M | 页数：47 | 上架时间：2022-08-17 | 语言：英文

品牌价值-最有价值和最强的食品、乳制品和非酒精饮料品牌的年度报告（英）-2022.8.pdf

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品牌价值-最有价值和最强的食品、乳制品和非酒精饮料品牌的年度报告（英）-2022.8.pdf

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类型: 专题

上传者: XR0209

撰写机构: 品牌价值

出版日期: 2022-08-14

摘要：

Nestlé remains on top by a significant margin, with its brand value worth almost twice as much as the second most valuable brand in the ranking, Yili (brand value up 10% to US$10.6 billion).

Despite new supply chain pressures and the continued impact of COVID-19, Nestle continues to consistently pursue its long-term brand strategy by innovating new products and moving forward in its digital transformation. Nestlé credits their decentralized structure as the reason for its agility in responding to changes in consumer needs, customer demands and supply chain challenges, which is correlated with its brand value growth.

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