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品牌价值-马来西亚最有价值和100强品牌的年度报告(英)-2022.8

# 马来西亚 # 100强品牌 大小:23.23M | 页数:35 | 上架时间:2022-08-17 | 语言:中文

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类型: 专题

上传者: XR0209

撰写机构: 品牌价值

出版日期: 2022-08-15

摘要:

Petronas has retained its position as Malaysia's most valuable brand for the 12th consecutive year, with its brand value rising strongly by 13% to US$13.6 billion.

The brand value of Petronas is worth just over three times as much as the second-ranked Malaysian brand, Genting (brand value up 44% to US$4.5 billion).

The brand values of many big Malaysian brands have returned to growth as the nation looks beyond the pandemic, with Malaysia's 100 most valuable brands worth 21% (US$ 9.3 billion) more in 2022 (US$53.7 billion) than they were worth in 2021 (US$44.4 billion).

Petronas brand value growth is correlated with their sustainability agenda and increased demand for their core products. The brand is fully committed to remain disciplined in its delivery of its Three-Pronged Growth Strategy, strengthening its core and growth portfolio while investing for the future and resolute in its efforts to achieve the goal of net zero carbon emissions (NZCE) by 2050. In delivering the NZCE 2050, Petronas aims to create social value and enable progress

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