The traditional sales model of using sales representatives and working face to face with individual clients, though obsolete in many other industries, remains a preferred channel in the pharmaceutical industry despite current challenges However, there is a growing drive toward digitalization of the pharma sector due to demands for better data on medication efficacy, price pressure, complex regulatory requirements, and the fast-changing global needs of the market today. Pharmaceutical companies are also rapidly transitioning to digital channels to effectively engage with healthcare professionals (HCP) and address their changing needs. These companies are also finding digital channels to be effective and efficient in providing patients with the right information and empower them to take informed decisions.