over the past two years, the skincare industry has proven its ability to adapt to the disruption and change brought about by the COVID-19 pandemic, particularly as it relates to prioritizing the ever-changing wants and needs of the consumer. The industry has seen the evolution of a number of trends among its consumers, such as their increased emphasis on self-care and wellness, or demand for product sustainability and brand transparency.

Simply put, consumers have become more aware of how their skincare products not only affect their personal lives, but how those products affect the environment, too. As a result, consumers in the skincare industry have taken a ‘less-is-more' approach in all aspects of their skincare, from formulation to packaging, and are prioritizing at-home care and personalization in their routines.