In this light, this book provides a broad knowledge and understanding of travel marketing, tourism economics and the airline product. It explains the strategic and operations management of the travel, tourism and hospitality industry sectors. At the same time, the readers are equipped with a strong pedagogical application of the political, socio-economic, environmental and technological impacts of tourism and its related sectors. The course content of this publication prepares undergraduate students and aspiring managers with a thorough exposure of the tourism industry. It highlights the latest trends, including; eTourism, revenue management, travel distribution and contemporary interactive marketing for the future.

在这方面，这本书提供了广泛的知识和了解旅游市场营销，旅游经济学和航空产品。它解释了旅游业、旅游业和酒店业的战略和运营管理。同时，读者对旅游业及其相关部门的政治、社会经济、环境和技术影响具有很强的教学应用能力。本出版物的课程内容使本科生和有抱负的管理者充分了解旅游业。它强调了最新的趋势，包括：电子旅游、收入管理、旅游分销和未来的当代互动营销。