This book is devoted to the dynamic development of retailing. The core focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.

这本书致力于零售业的动态发展。核心内容是零售企业所采用的各种战略理念及其在实践中的实施。这不是一本传统的教科书或案例研究的集合；它的目的是以20节课的形式展示零售管理的复杂和多方面的问题，每节课提供关键问题的主题概述，并通过综合案例研究加以说明。这些例子都是国际知名的零售公司，以便于理解战略零售管理所涉及的内容，并说明最佳实践。