Effective financial planning is complex, dense, and impossible to reduce to a single, easy-to-understand formula—but please don’t stop reading! We understand the great challenge of writing a book about financial planning for corporate executives and entrepreneurs that reads like a best-selling novel, and we love a challenge.

Our approach is designed to keep your attention and make sure that, by the end of this book, you have a strong sense of the power of effective, targeted financial planning. We will begin by telling you a story about a fictional, but plausible, couple and their family who (spoiler alert!) do pretty much everything wrong in securing their financial future. In most cases, they don’t do the things they need to do because they don’t know what they are.

有效的财务规划是复杂的，密集的，不可能简化为一个简单易懂的公式，但请不要停止阅读！我们理解为企业高管和企业家写一本关于财务规划的书的巨大挑战，这本书读起来像畅销小说，我们喜欢挑战。

我们的方法旨在保持您的注意力，并确保在本书结束时，您对有效的、有针对性的财务计划的力量有强烈的感觉。我们将首先告诉你一个虚构的故事，但似乎可信，夫妇和他们的家人谁（剧透警报！）为了确保他们的财务前景，几乎每件事都错了。在大多数情况下，他们不做他们需要做的事情，因为他们不知道他们是什么。