This book starts with an introductory chapter reiterating the idea that corporate Fnanciers are the bridge between the economy and the realm of fnance. Increasingly, they must play the role of marketing managers and negotiators. Their products are fnancial securities that represent rights to the frm’s cash ows. Their customers are bankers and investors. A good fnancial manager listens to customers and sells them good products at high prices. A good fnancial manager always thinks in terms of value rather than costs or earnings

这本书从一个介绍性的章节开始，重申公司财务人员是经济和金融领域之间的桥梁。他们必须越来越多地扮演营销经理和谈判者的角色。他们的产品是代表frm现金流权利的金融证券。他们的客户是银行家和投资者。一个好的财务经理倾听顾客的心声，并以高价向顾客推销好产品。一个好的财务经理总是考虑价值而不是成本或收益