The NetBase Quid Brand Passion Report: Top Global Brands Report, a.k.a. “the Love List” is a close look at the brands consumers express the most love for on social media. Using next generation Artificial

Intelligence powered technology, we surfaced the strongest, most positive consumer emotions towards brands, then identified which brands get the most love in this report. Understanding consumer preference is one-part art, and one-part science. It’s about more than measuring the objective volume of social content or sentiment. It’s also about the intensity of passion, feelings and emotions shared in posts across the web. Smart marketers who want to get the most from social pay particular attention to these passions and use them to drive intelligent brand decision-making.