This book presents a new way of thinking about, teaching, learning, and practicing real estate development.

Real Estate Development Matrix describes the process in a two-dimensional model and presents seven Development Stages which form the horizontal axis, and eight sets of Development Tasks which form the vertical axis to define a 56-cell matrix. In each cell, money is spent and risks are taken to achieve certain tasks and thereby create (or destroy) value. This holistic process considers the entire life cycle of real estate from its “green field” inception to its “brown field” state.

The book is written by a real estate developer and academic, and the presented material is conceptual, practical, and non-technical. Jargon has been minimized as much as possible as the authors introduce an entirely new model for real estate development that is both academically authoritative and developed in practice.

这本书提出了一个新的思路，教学，学习，实践房地产开发。

房地产开发矩阵以二维模型描述了房地产开发的过程，提出了七个发展阶段（水平轴）和八组开发任务（形成纵轴）来定义56个单元的矩阵。在每个单元中，为了完成某些任务而花费金钱和承担风险，从而创造（或破坏）价值。这个整体过程考虑了房地产的整个生命周期，从“绿地”开始到“棕地”状态。

这本书是由一位房地产开发商和学术人士撰写的，所呈现的材料是概念性的，实用的，非技术性的。由于作者引入了一种全新的房地产开发模式，即在学术上具有权威性，又在实践中得到了发展，因此尽可能减少了行话。